Topic 3: Discuss the ways in which an authentic online professional profile can be developed

In this generation it’s imperative to be online, especially professionally. It opens up opportunities and experiences that can’t be replicated, for example networking internationally at extreme ease. In addition, in the current times as the shift turns from just recruiting to developing and initiating relationships (Anon,2014) if you aren’t online these relationships really are limited.

Relating back to Topic 2 I feel when it comes to a professional identity it should solely be a singular identity. Albeit, there may be different facets of your professional identity I feel all should be shared and employers be the judge of what is relevant for the position.

The following slides highlight my opinion on the concept of what makes an identity authentic

When it comes to strategies which can be used, the infographic below highlights some online tools and how they can be used professionally.


To develop further “94% of all recruiters use LinkedIn to search for candidates” as Nic Nyman highlighted in his blog. This is most notably the most popular online tool for professionals. However, as with all identities the right amount of information that is shared is crucial as highlighted in the video below.

Screen Shot 2017-03-10 at 15.32.00

Furthermore, a blog is also a useful way to develop your professional identity, as the blog here explains- it can even lead to job opportunities.

In conclusion, a professional profile is vital in this day and age and whilst it make be attractive to self enhance for the desire for positive self-presentation (Guillory, J. and Hancock, J. (2012)). I feel when it comes to a professional you will always be found out and therefore it would not be advantageous in the long run. And finally, when creating your profile through online tools such as those mentioned above as well as though other mediums such as online portfolios I would say it is always critical to ensure you are honest, consistent and credible in order to appear authentic.


Anon, (2014). Social Recruiting Survey. [online] Available at: [Accessed 10 Mar. 2017].

BBC News. (2013). Job hunting: How to promote yourself online – BBC News. [online] Available at: [Accessed 10 Mar. 2017].

Carruthers, R. (2012). LinkedIn 08 August 2012 at 10:11:02. [online] Panopto. Available at: [Accessed 10 Mar. 2017].

Nyman, N. (2014). [online] Available at: [Accessed 10 Mar. 2017].

Ronson, J. (2015). How One Stupid Tweet Blew Up Justine Sacco’s Life. [online] Available at: [Accessed 10 Mar. 2017].

Tapscott, D. (2014). Five ways talent management must change. [online] World Economic Forum. Available at: [Accessed 10 Mar. 2017].

TheEmployable. (2014). How blogging can help you get a job. [online] Available at: [Accessed 10 Mar. 2017].

Additional References (n.d.). the definition of authentic. [online] Available at: [Accessed 10 Mar. 2017].

Guillory, J. and Hancock, J. (2012). The Effect of Linkedin on Deception in Resumes. [online] Available at: [Accessed 10 Mar. 2017].

Hansen, A. (2011). Building Online Trust: 7 Tips for Being Authentic Online. [online] Available at: [Accessed 10 Mar. 2017].

Markgren, S. (2011). Ten simple steps to create and manage your professional online identity How to use portfolios and profiles. [online] Available at: [Accessed 10 Mar. 2017].

Watkins, N. (n.d.). Developing you Online Professional Identity. [online] Available at: [Accessed 10 Mar. 2017].


3 thoughts on “Topic 3: Discuss the ways in which an authentic online professional profile can be developed

  1. Hi Jordan, thanks for such a great blog post! I wanted to further explore the role of blogging in creating an ‘authentic’ online profile. Like you say, there are many well-known advantages of blogging (The Employable, 2014). However, in this paper by Popescu (2010), some disadvantages are implied. One caught my eye: the disadvantage associated with openness and critique. Students expressed concerns that because blogs are public, they feel as though they cannot write a post unless they are experts in the topic. Do you think that blogging can therefore put your professional identity at risk if you are not careful when writing posts?


    1. Hi Brad, the resources you shared I found very interesting so thanks for bringing those to my attention! With regards to students not wishing to blog as they feel it may harm their online profile I would have to say I disagree with this point.

      Firstly, even as an experienced ‘expert’ in an industry everyone will always have different opinions and thoughts and I believe if you can support your opinions with a clear logical evidence you have the right to express yourself your thoughts. In addition, with students I am sure employers will understand we are currently still learning (I feel everyone always is) and therefore this will be considered. In addition, I am sure complete experts would share differing views, so should this mean they shouldn’t share their views if they feel it is wring?

      With regards to overcoming this, students could choose to blog with a secondary identity not directly linked back to themselves which would ensure any ‘harm’ they feel it could do to their professional identity wasn’t endured.

      To conclude, I feel in blogging you are taking a proactive stance in developing your passion and interests in a matter and therefore I don’t feel it will be a burden to your professional identity, unless the views you expressed were directly radical/erratic.

      I look forward to keeping up with your blogs in the future! All the best,


      1. Hi Jordan! I have to say, I agree with you. I think that being creative, making mistakes expressing unique opinions is exactly what makes blogging so valuable. While some extreme views may be harmful to a professional identity, I’d like to think that most people would think twice before creating unjustified posts or posts that were not supported by evidence…
        Looking forward to keeping up with your posts too!

        Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s